eMarketing Webinar a huge draw

I presented the first installation of the new eDetailing in a web2.0 world this past month. We covered a wide range of topics including the discussions of the current challenges facing pharmaceutical companies and traditional detailing efforts. We explored solutions to these problems; in particular how eMarketing tools such as email, search, social media and portals can combine in dynamic, multi-channel eMarketing campagns designed to draw physicians into an ongoing dialogue that generates true interest and impacts prescribing behavior.

My white paper is completed and will be published next week. Here is an excerpt from the unpublished version:

The Future of eDetailing
Abstract

Statistics paint a grim picture for traditional detailing….

74% of traditional detail calls last less than 2 minutes
43% of reps never get past the receptionist
60% of physicians provider barriers to access to reps – or will not see them at all


eMarketing campaigns are a valuable tool in the Pharmaceutical Marketer’s box. They provide a supplemental channel to direct sales/traditional details. Traditional detailing is under siege from regulation and an environment in which Physicians are less and less willing to spend face-time with pharmaceutical reps.

The challenge in 2009 and beyond is to leverage eDetailing in the context of a more comprehensive eMarketing strategy. As more and more physicians turn to the web as a primary research tool, Pharmaceutical companies must position themselves to engage in long-term, influence-generating dialogues with practitioners in an online environment

This valuable white paper explores the basic concepts of eMarketing and web2.0 technology. It further details how eDetailing programs must be wrapped into a comprehensive e-marketing strategy.

This paper will further explore the role of the Pharmaceutical Sales rep in this online environment and how, if properly deployed, an eMarketing initiative can assist reps with gaining valuable face time with practitioners.

More to come - check back soon....