Physician Relationships with Pharma and Med Devices being made public

Article in Philadelphia Inquirer today -discussed how UPenn health system will start a website that posts which physicians receive reimbursement from which mfg's. Other prestigious institutions have either gone ahead with similar sites or are planning on it.

Continuing publicity in this area combined with federal oversight and FAW investigations will further impede traditional influence marketing by the device and pharma mfgs.

Companies need to take a hard look at moving their marketing dollars and efforts to eMarketing initiatives, particulary eDetailing, physician nurture marketing and portals.